Responsive website renewal
Wndr Travel App
Explore the full story.
Problem Statement.
The primary challenges involved designing an interface that could seamlessly integrate video sharing for activities, food, and hotels while maintaining an intuitive and straightforward user experience. Ensuring the app’s usability and appeal to a diverse audience of travelers was also a key consideration.
Discover
Define
Ideate
Design
Discover our perspectives and insights to generate value.
Quantitative Research.
One of my top priorities is to collect and analyze objective data to create unbiased and measurable data on the user population.
Business Challenges
- Complexity in Finding Activities, Dining, and Hotels.
- Appeal to Diverse Traveler Needs.
- Difficulty in Sharing and Viewing Videos.
User Needs
The average time it takes for users to complete key tasks
- Efficient Booking Process:
- Transparency And Trust.
- Offline Access to Information.
To resolve user needs
- Access to offline mode
- Streamline steps & integrate.
- Maximum transparency
Competitor Analysis
Airbnb Experiences
Airbnb now offers “Experiences,” allowing users to book unique activities hosted by locals. These are integrated into the Airbnb app for a seamless travel planning experience.
Features:
- Established Brand.
- Local Expertise.
Booking.com
Booking.com is a leading online travel agency offering accommodations, flights, car rentals, and activities. It has recently expanded into experiences and travel planning tools.
Features:
- Wide Range of Services
- User-Friendly Interface
User Persona
Sarah Geva.
About
Age: 30
Location: New York
Education: MBA
Work: Marketing Specialist
Description:
Sarah is a marketing specialist in NYC who loves exploring new destinations, local food, and stylish accommodations. She relies on digital platforms and user-generated content to plan her trips.
Goals:
1. To easily find and plan unique activities, food experiences, and hotels for her trips.
2. To access authentic and transparent recommendations from other travelers through video sharing.
Pain points
1. Limited time to research and plan trips due to her busy work schedule.
2. Difficulty in finding authentic local experiences that go beyond typical tourist attractions.
Task Mapping
Eisen Hover Matrix
User Flow
Taskflows
Scenario 1
Finding and Booking a Travel Activity Users want to find and book a travel activity (e.g., a guided tour or adventure
Scenario 2
Sharing a Travel Experience Video Users want to upload and share a video of their travel experience.
sketch
Major Screens
Screens
