SW-Ivory, a company operating in the financial sector, needed a comprehensive back-office system to manage its trading activities and sell-side services efficiently. The challenge was to design a system that complied with financial regulations and streamlined complex internal processes. As the unit designer, I collaborated with an external studio to create a user-friendly interface for over 200 screens. The system had to handle vast amounts of data while maintaining clarity and usability for internal teams, ensuring smooth operations for this large-scale, one-year project.
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Quantitative Research.โ
To gather measurable data on the efficiency, usability, and effectiveness of the financial back-office system designed for SW-Ivory.
Business
Challenges
Regulatory Compliance
System Scalability
Data Security
User Needs
The average time it takes for users to complete key tasks
Efficient Task Management
Intuitive Navigation
Real-Time Data Access:
To resolve user needs
Users need a streamlined interface that allows them to manage trades, generate reports, and perform other financial tasks quickly and accurately.
Users require an easy-to-use system that minimizes training time, with clear workflows and an organized layout for accessing key features.
Users need real-time data updates and reporting tools to make informed decisions promptly, ensuring operational efficiency in fast-paced trading environments.
Competitor Analysis
Taldor
Strengths:
A leading IT service provider in Israel, offering tailored financial and banking solutions, including back-office systems.
Strong expertise in integrating systems with local financial regulations and compliance requirements.
Weaknesses:
Primarily focused on large-scale enterprises, which may make solutions less accessible or customizable for smaller financial firms.
Limited innovation in UX/UI design, making the system less user-friendly compared to newer platforms.
Matrix IT
Strengths:
One of Israel's largest IT companies, offering comprehensive financial and operational systems with robust data management capabilities.
Strong customer support and consultancy services, ensuring smooth implementation and post-deployment assistance.
Weaknesses:
Systems can be complex and may require extensive training for users to adapt.
High implementation costs, which could be prohibitive for smaller financial firms looking for more cost-effective solutions.
user persona
David Levi
About
Age: 38 Location: Tel Aviv, Israel Education: Bachelor’s in Finance Work: Senior Financial Analyst atย Altshuler Shaham
Description:
David is a seasoned financial analyst working in a fast-paced environment. He relies heavily on the back-office system to manage trading operations, generate reports, and ensure compliance with regulations. Efficiency and accuracy are crucial for his role.
Goals:
Streamline financial operations to save time on routine tasks like report generation.
Ensure data accuracy and compliance with regulations in real-time.
Pain points:
The current system is slow and cumbersome, causing delays in accessing critical financial data.
Difficulty in navigating complex interfaces, which leads to frequent errors and increased time on tasks.